B2B Online Marketplace ShelfNow Gets Blockchain Integration – PYMNTS.com

B2B online marketplace ShelfNow on Monday (April 25) launched blockchain integration across its intelligent platform, in partnership with New Zealand software company Trackgood, to create what the company says is the world’s first blockchain-enabled marketplace.
According to a Business Leader report, the integration of blockchain promotes transparency, sustainability, accountability and ethical operations, as buyers can see those involved in the supply chain by scanning a QR code on their smartphones. Available documents include counterfeit-proof images of the production process, profiles of those involved, quality certificates, lot numbers and travel documents.
“As consumers are becoming more aware and interested in ethical brands, there is a greater demand from buyers to work with transparent and ethical producers,” Philip Linardos, co-founder and CEO of ShelfNow, said in the report. “The integration of blockchain technology will allow us to lead the way in enabling our buyers to discover like-minded producers and see proof of ethical claims that brands make.
“Furthermore, we are excited to be launching a program to support our producers to introduce blockchain technology into their small businesses — something that would be difficult for SMEs without our support.”
ShelfNow is launching a program to help producers implement blockchain into their operations as part of its continued efforts to support small- and medium-sized enterprises (SMEs). Buyers, meanwhile, can also utilize the marketplace data to tailor their searches for producers.
“It is not good enough for brands to have sustainability strategies alone as they increasingly need to be showing consumers what they are doing for society and the environment,” said John Hussey, founder of Trackgood.
Hussey said 95% of 5,300 home and family products “struggle to substantiate their ethical production claims and 88% of consumers want brands to help them improve their social and environmental footprint.”
In January, cryptocurrency marketplace and ecosystem startup Kryptonect announced its plans to launch the “Amazon of the blockchain,” with a marketplace that lets consumers purchase “tangible products” anonymously on the Binance Smart Chain.
Related: Kryptonect Plans ‘Amazon of the Blockchain’
London-based Kryptonect said its chief components are an eCommerce marketplace and a freelance marketplace that unearths the “most advantageous components of blockchain” with the rise of eCommerce.
Plastiq - The Future Of Business Payables Innovation: How New B2B Payment Options Can Transform The SMB Back Office - April 2022 - Learn how all-in-one payment solutions can help businesses streamline B2B transactions and remove AP and AR management frictions
About: While over half of SMBs believe that an all-in-one payment platform can save them time and improve visibility into cash flows, 56% believe that the solution could be difficult to integrate with existing AP and AR systems. The Future Of Business Payables Innovation Report, a PYMNTS and Plastiq collaboration, surveyed 500 SMBs with revenues between $500,000 and $100 million to explore how all-in-one solutions can exceed SMBs’ expectations and help future-proof their businesses.
When Netflix CEO Reed Hastings and INSEAD Professor Erin Meyer released their business book bestseller No Rules Rules in September 2020, they…
March 2022 marked the highest inflation rate seen in the United States since 1981, and consumers are feeling the pinch. Sixty-one percent…
Most consumers’ lives look very different now than they did in April 2020, but many businesses continue to feel the pandemic’s impact…
You have successfully joined our subscriber list.
© 2022 What’s Next Media and Analytics™